Apple launches innovative AirPods Max
400-2400AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, Apple is bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio. The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.
AirPods Max features a breathable knit mesh canopy, distributing weight to reduce on-head pressure. AirPods Max comes in silver, space gray, sky blue, pink, and green. AirPods Max features a breathable knit mesh canopy, distributing weight to reduce on-head pressure. AirPods Max comes in silver, space gray, sky blue, pink, and green.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri. The Digital Crown provides precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri. The noise control button easily switches between Active Noise Cancellation and Transparency mode.
AirPods Max ear cushions use acoustically engineered memory foam to create an effective seal for immersive sound, and an Apple-designed knit textile wraps each ear cushion for added comfort. From the canopy to the cushions, every part of AirPods Max is carefully crafted to provide a comfortable fit and exceptional acoustic performance for each individual.
AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores – capable of 9 billion operations per second – computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
Active Noise Cancellation: AirPods Max delivers immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them – ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space – delivering an immersive, theater like experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.
AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri. AirPods Max is available to order for $549 (US) online in the Apple Store app in the US and more than 25 other countries and regions.